Updated March 11th, 2009
I
can only ask that ShoeMoney delete his entries and quit polluting my
name. He continues to publish bad info (using Heather's name is wrong on many levels) and it is still ranking.
I'll repeat myself from below: If you want to work in a professional setting, people will Google you.
If you plan to go out on a date, people will Google you. It's personal,
and it's important.
The next time I sell Reputation Management services, I am going to use myself as an example of someone that pulled the trigger under great duress and spent resources during the economic crisis to defend my good name. Despite
that I have succeeded in bringing it down six positions in Google after
three weeks of work, it's work that I wouldn't have otherwise had to do.
Less than a
month from Jeremy's original publish date, with some
three weeks of online actions, my query is recovering fairly well. Jeremy is
obviously blissfully unaware of the strife he caused me with bad facts
and a complete disregard for respect towards me, his elder in this
industry. It's a shame, really.
Original Post March 7th, 2009:Medium-term plans for Reputation Management with [Disa Johnson] are paying off within three weeks of starting concentrated work. The story unfolded with quick rankings via Twitter, which I can now relax a bit and stop using my query in all the messages. That will come as a relief to my main followers, and Danny Sullivan.
Other short-term strategies, getting profiles up at various social media sites also paid off relatively quickly. The Google search engine fancies these sites for navigational queries, the most personal of all reputation management needed. If you want to work in a professional setting, people will Google you. If you plan to go out on a date, people will Google you. It's personal, and it's important.
The number one spot is a neutral listing. If someone is looking for the volleyball player, they deserve to get her. I like volleyball a lot, incidentally. Having a listing like that is like Danny Sullivan, the race car driver on the Indy 500 circuit. He deserves to be in Danny's result set.
I've owned number two (and sometimes three with a folded result) using Twitter within 2 days of starting optimization, just by tweeting a lot. I solidified that ranking fairly well using 'Disa Johnson' in my messages. It worked like magic. I also published some quick domains that were on idle, and bought some more to flood the result set.
I do *not* recommend flooding as a tactic. If you find your name polluted by an idiot, like Jeremy, perhaps it can make sense. It's dangerous. Be forewarned.
This is where the medium-term strategy started kicking in. It's almost 3-weeks. I previously owned several domains without content, and I put quick bio HTML pages up in a directory on my webserver. I then pointed DNS settings for various domains at the folder. That meant that there will be content to crawl under new domains. This works particularly well for Microsoft's Live Search.
I then started this blog with another domain name (AirDisa) and began blogging as much as I could under the circumstances (full-time work load). This whole thing has turned into quite a little catalyst for getting me out of my dark SEO cave from the past several years. I really hope you like it in the long run.
Anyway, the medium-term plan has started to pay off. Now I own 3 of the top ten domains showing up. I influence 3 more via social networking profiles, I influence 1 additional (SMX bio page) and 1 site is friendly to me (Danny's Daggle post). The top listing is neutral, and only number 4 is an irritant that I hope to knock out soon or have the author delete.
Search Return is also number three - thanks at least in part to a new link from my friend Eric Ward. We've been working together on our
Link Building application called Squid, and now I have links pointing in from his website. Search Return began at number 9 and within a day of Eric linking, the listing jumped up to number three - ahead of the offending post.
My long-term plans? Now that sites which aggregated the offending post have faded into page two and beyond, I've gotten the main ranking to move down a couple of positions. I intend to apply pressure regarding the inaccuracy of the entry. I might persuade it's deletion. He should remove it as a gesture, an acknowledgment of messing up and in apology.
Since the sites outside his control will never delete the content, he can never make up for his bad judgment, but he can delete his own entry. I can use the power of the pen. The basis of the offensive ranking includes Heather's name - and it shouldn't. Including Heather was and is totally crass and just plain wrong.
In fact,
I can talk about it on the air, write about it in blog entries, and tweet about it in
Twitter all day long. I have far more energy to protect my name than he does for sullying it. The fact is, it is all due to
ShoeMoney's violation of Intellectual Property ownership.
Stay tuned.
