April 2009 Archives

Disa Johnson: Cafe Latte

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This image courtesy of Disa Johnson's fun at Intelligentsia Coffee in Chicago! What's true is, so much has gone on since this was taken, including the Bing launch, that a whole series of upcoming blog posts are due. That will include some photos from Chicago festivals, as well as thoughts on the new Bing search engine from Microsoft.

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Stay tuned!

I can't tell you how great it is to have such a fine restaurant as The Publican so close to the Coop. Not only did I get the chance to have a nice dinner with Sam and Patrick just two nights ago, but I also had gone there myself to try it out back on the evening of April 27th. This is a picture of my chocolate tort with hazelnut ice cream, Intelligentsia coffee, cream and raw sugar cubes. Check out the stylish platter and silverware.

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It was a meal to remember. This is my coffee of the day post. Since this coffee came with a whole meal that included fantastic beer, I will at least offer you a peek at the dinner. I had a great chicken dish, perfectly prepared. What's notable is that I weigh less today (and when I ate this meal too), than at any time during my thirties. Who says you can't eat like this and get fit at 40?

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Well, it would go much faster if I didn't eat like this, I know that part is true - hah!

Stay tuned.



Last night I had the chance to hit the Chicago Tribune CLTV's 'The Cheesburger Show' Tweetup with @cshel and @daver. The sliders were good, or so I hear (since I had eaten and didn't try them). The drinks were good and I can attest to that one or two times. It looks like I'll probably head out of town tomorrow and up to Schaumburg to hang out again over drinks and food.

We stayed out late and got ourselves a meal after midnight. It was three in the morning by the time I made it home. So, getting up for my color and cut at Maxine's wasn't the easiest thing for me to do. I knew it was going to be another incredible moment where I would be transformed and so I was excited enough that lagging from the late evening didn't really slow me down.

What can I say? Patricia and Jasen at Maxine Salon are simply amazing. A huge part of what I'm able to accomplish is because I have gotten such quality help from consummate professionals. Jasen has maintained my hair the perfect color since January. Patricia was my original starting point for transformation last year She is the well from which all this springs, and Patricia is just such a great personality that I have to have her on the air with me after we launch AirDisa radio.

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I am up at the Broadway Intelligentsia, after a short trip into Reckless Records, for my latte of the day. This one is particularly good. The Barista put a little heart in the artwork. This is turning into a fun little series of images. Who else is going to capture all this great work? I believe that from now on, I'm obligated to whenever I can. Disa Johnson's Latte of the Day.

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Stay tuned!

I'm a sucker for nostalgia. I recall my teenage wasteland and listening to records. That's vinyl records to those who grew up without them. I spent a lot of time in record stores. I can't shake calling an album a record. It makes referring to database records more fun too, just because of the word. Here's something you get at a physical record store (Reckless Records in Chicago on Record Store Day) that you can't get from online music stores. Free Posters!

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The image of records and music is indelibly inked on my mind. Perhaps I'll get a tat someday too, so it'll be visibly etched on my skin. It's 22 minutes a side for an LP. Imagine. LP stands for Long Play record. A double LP is exciting for both the artist and the fan. All the inspiring artwork and images that accompany tunes on a double LP, I would pore over it for hours.

Quicker than a sinking newspaper, music on the Web and the digital format fully wrecked the record business. I got into computing in the late eighties because I knew what was coming. How many search marketers know that I had a career as a musician? Probably less than ten. How many know that I learned computing and search in order to learn how to succeed as an artist?

I can trace my thoughts all the way back to years before seeing Peter Gabriel in concert. The Peter Gabriel 'So' album was the first record, recorded entirely digitally, mastered digitally, and pressed onto compact disc - a new digital format back then. Yes, I'm a dinosaur, but for some reason, I sort of prefer it that way - please don't ask me why. It's probably because I love record stores.

A few years earlier, I had seen a LA Times piece about a new-fangled thing called a digital modem, and I determined then and there that music could (in theory) be transmitted computer-to-computer over PBX phone lines. I knew then and there that it was only a matter of time before people would begin doing so. I wanted to do so.

What a revelation it was for me! My first comment on a blog, (actually the precursor to blogs: a guest book) was exactly my rant about this possibility, announcing what I intended at the time. I wanted to start distributing music independent of a label, my music and the music of friends. I could get music out to the public without being a signed artist. I could be an online label for others. I was way ahead of my time. It was the mid-nineties. Only one search marketer has ever seen that post, and we laugh about it to this day.

Hearkening back to those great old days, and from even before then, I now have a radio show on the way with AirDisa. I am far more interested in getting back to my roots than moderating or speaking. Music, art, even fashion (yes!) and other topics I want to explore to extend the search marketing advice I will freely give away on the air. I'm really excited about Disa Johnson and AirDisa Multimedia. Multimedia. I'm a sucker for nostalgia.

I've moderated or appeared on conference panels for the last 10 years. I don't really need to moderate any longer. I admit, it's rather fun to help panelists shine, or at least communicate to the audience, even when I don't necessarily agree with what they are saying. I plan to continue to support Danny with his conference series, and will make very few exceptions to appear anywhere else.

So, here's today's coffee post for you. I'm at Reckless Records for Record Store Day, listening to musicians and browsing the tunes. They have a great domain, don't they? For this entry I took a quick coffee break so that I can enjoy a nice cup from Intelligentsia, which is a block and a half from the store. The store is moving even closer to Intelligentsia. All the more reason to call this a favorite spot to spend a great Saturday in Chicago, such a great music town. Enjoy!

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Stay tuned.

After previewing this post, I checked Twitter and at least one follower is headed to Reckless Records today too. That's fairly awesome. A mini tweetup with jamesus. Yay!


If you think I'm being smarmy for posting delicious pictures of buns, you're right. I couldn't resist these buns. I love a little sugar in the morning. It's a nice treat, and these buns did it for me today. That, and a good cup, I was ready to take on the day. Enjoy!

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Stay tuned.

This blog was started at the Randolph & Wabash Intelligentsia Coffee location. I'm a regular for at least a year now since Intelligentsia is my favorite perch for blogging, writing and working some. I undertook my first tentative steps of transformation right before their very eyes at this location, (and two or three other Intelligentsia locations around the city). They know me by the name Disa Johnson here, and they hadn't committed 'detlev' to memory before I was already expressing myself full-time as Disa.

Heard on NPR this morning, Michael Phillips won the U.S. Barista Championship! He will represent the U.S. in the world Championship in Copenhagen. I heard this while getting ready for work, and if I get the chance to see Michael, I can't wait to congratulate him. So, yes, I have gotten my coffee prepared by a U.S. Champion Barista.

It's true that each cup they prepare is a work of art. Every chance I get, I'll blog an entry with a photo to capture these precious moments. Here is a photo of a recent cup I've had. Enjoy!

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I always thought this is some of the greatest coffee in the whole Universe. The coffee here is extraordinary. I take the beans home to botch it myself (though I can sometimes make a nice latte or just a plain good cup on my own). It's not the same but I'll keep trying. I can draw fairly well but not with coffee yet, apparently.

Stay tuned.

I've known Daron Babin of Webmaster Radio for over a decade. I've had the pleasure of being on many shows from hosting the Daily SearchCast (when Danny was unable to make it), to various SEO RockStars shows and appearing on the original RainMaker - (the very first show).

It's usually the case that I'll get a call from Daron or one of the fine WMR folks (Brandy, Brasco or Eddie), and jump on air with them live totally impromptu. I love supporting my friends, and they fully support me back. It's great to have such awesome confirmation.

When I made my announcement about Disa Johnson (Detlev 301 redirects to Disa Johnson) it caught many by surprise (including Daron). He sat for a minute or two and then came back immediately with the most awesome, the warmest welcome I could imagine. Special thanks to Oilman. I come on air 45 minutes into that show. Brandy also rang me up and she is just really fabulous for it. Thank you!

For all this time, since that original RainMaker episode, Daron and I have talked about doing a show. I was hesitant for reasons that the whole '301 redirect thing' was personal, and there's no need to drag my friends through it in a more involved way than it needed to be before now.

So, now that I'm Disa Johnson - @AirDisa - on yesterday's SEO RockStars about a major Pagerank update, Daron and I got all fired up and raring to go. I have worked incredibly hard on my transformation, looking after my reputation along the way and at the same time delivering those important results for clients. All this while I've been confirming really exciting guests for the new show.

We have a serious line up that includes the best names in search and beyond. Operative word: Beyond. In fact, last night I was so excited and happy about the Chicago scene, music, art and online, that after I got home from the office, I took a picture of the Chicago night sky to commemorate the feeling I had after confirming a special guest (that I can't wait to announce).

It's going to be fun, really fun.

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It's exciting. Seriously. Want to be on air with me? Get in touch. If you pitch something interesting, you could be featured on an episode and or extended versions of the audio tracks. If you like just lurking, then listen in live and use chat with us when we're on the air. Or just lurk completely and have fun in your own way! I have other announcements regarding what the show will include - coming soon :)

Stay tuned.

While riding the El train over the river (Green Line) on my way home from Oak Park this morning, I decided to take a picture of the Chicago Sun-Times building. Apart from resembling river scenes in the latest Batman film, (I live in Gotham city), the picture also captures a newspaper in bankruptcy. We've got villains and superheros here. Blago was indicted today.

640x480 sun-times.jpgWhat got me thinking, was that I learned about the bankruptcy filings from Twitter where Jessie Stricchiola (@Itstricchi) announced it. I like to read physical newspapers. And Jessie was just faster for me. I can get her Tweets to my mobile while riding the El train. When I arrive home, I can open the paper. I like access to both sources of information.

The information that can be found in a paper is more verbose than available with Twitter's 140 char limit. The journalists that write professionally are better than a large fraction of the blogging public. They have to blog now themselves, these journalists. Sign of the times, the Sun-Times is, amid abounding bankruptcy.

It's interesting to note that after I Tweeted about taking the photo and my intention to post it, I sent the image from my phone to myself and set about starting this entry. As I went to open the image I saw the following email and quickly Tweeted: "And just like that, Chicago Sun-Times follows me." Take a look at the Gmail (from me) with the attachment of the picture above, and the Twitter email that immediately follows it. Click to enlarge.

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I have friends in journalism, and at least one close friend with the journalism background but who found writing about search worked better for him over a decade ago. He's wildly successful today. The fact is the chairman of Sun-Times warns that the announcements are "likely to generate considerable attention from the media," he said just media. Minimalist language, or avoidance of a painful thought? I noticed through social media first.

Perhaps it's another zeitgeist that I'm blogging about it, and with a photograph too. I'm not a journalist. I don't pretend to be. I know a little about it, and a little about journalistic principles that especially include getting proper facts before going to print with a story. It's all too fair that bloggers don't have to hold such principles for Freedom of Speech. Even newspapers don't really. They do it out of a proud sense for tradition.

I know social media extremely well, yet I don't too often label myself a social media expert. I had to Tweet reply to @fantomaster (to his RT of @tremendousnews) that I smirked and spilled coffee on my copy of the Tribune reading the blog entry above. The title: 3 Ways of Knowing You're Talking to a Social Media Expert is a title replete with cunning sarcasm: that it's meant for Digging. Brilliant.

Any valid Social Media 'expert' will likely catch on to that one. People can always FAIL in comprehension though. They focus too much on trying to make a title themselves to repeat the exercise, or borrow from it in essence with a listing headline. Notice anything unusual? People are so easily impressed. Even clever people can be impressed. Just don't spill oil and wreck the environment for the rest of us, please.

A practical joke-like post, intended to illicit grins and Diggs and votes on Sphinn, is sometimes (unlike Chicago Sun-Times), ethically bankrupt and can be just plain wrong. And bad information can be popular as social media popcorn too often is. It's often fluff, and it's killing paper news. Chicago Sun-Times is actually bankrupt. People are hurting in a very real sense here. It's a sign of the times, the Chicago Sun-Times.

That's what I've found distasteful about my experiences watching the social media world explode. I have watched it explode, kinda late for me, actually. From 1999, when I started my LinkedIn profile, and the headlines about the Information Superhighway which *was* still a word used to describe the Internet(s), to when I thought blogging was going to be a hit in 2002. I jumped on it quickly back then. Heather and I created SEO2Go fully 7 years ago. We lost interest in blogging after 18-months when no one else seemed to get it.

Sometimes, I think it's the story of my life. Perhaps now you can understand why in that post about ways to know you're talking to a social media expert, that despite at least one off-putting word, the entry had me smirking and spilling coffee on my newspaper. If you believe all this is utter nonsense, think again. These mental images I'm painting are a sign of the times. This is the zeitgeist. Heather is blogging again. I'm blogging again. I can't believe it.

The once proud Chicago Sun-Times and all the newspapers in retreat, and much like the record labels before them, have thought in the past that there's no way this Internet(s) thing would undermine their profitability so badly. Don't epically FAIL to comprehend this lesson if you are riding high today. Sheer hubris can always make one blind to the danger of an upstart.

Be nimble, be good, be good at what you do and write from the core. Do not write things based on conjecture and speculation that you begin to believe yourself, whether about social media or whatever you want to announce that you're an expert in. For believing anything false in this regard can later return at your ruin when you least expect it. A lot of reckoning is going on. A lot of reconciling with bankruptcy protection.

I wonder where one goes to file for ethical bankruptcy protection? Nowhere.

Stay tuned.